Not everyone can afford to spend millions of dollars on advertising and become a household name. You want customers to think of your brand first when they think of a product you create, especially if you’re just starting out. So, how can you brand yourself in the same way as Coke, Nike, Yahoo, KFC, or Dell do? Here are three simple strategies to get your brand in front of your customers’ minds.
1. Create a brand for your small business’s web presence.
Whatever your company name is, you should have a.com domain name as well.
If you own a physical facility called, say, Last Drop Coffee Shop, you need also register lastdrop.com and lastdropcoffeeshop.com. Even if you merely put up an informational website rather than sell coffee online, having an additional facet to your brand name will only benefit you.
If you are a sole proprietor or work in a profession such as real estate or insurance, you should have yourname.com. Some companies may provide you with web space such as companyname/yourname.com, but if you want people to remember your name, register it as a domain and put it on your business cards.
2. Print the name of your small business on promotional things that consumers use on a regular basis.
Giving out calendars, pens, notepads, coffee mugs, clocks, or calculators with your company’s logo on them is a terrific approach to get people to remember you. Most people won’t pin your business card to the wall, but a good-looking calendar may keep your company in front of a customer 365 days a year.
Consider the products you use frequently when purchasing promotional materials. Try to be unique as well. If you hand people pens, use high-quality ones rather than inexpensive ones that will be discarded.
3. If you can’t tell the whole globe about your new venture, at least notify your next-door neighbor.
First, consider your local market. You could get your name in front of everyone in your town dozens of times for the expense of putting your name in front of everyone in the state, and repetition is crucial. Everyone recalls what they hear once, and everyone hears something every day.
For the price of one Super Bowl ad, your company might be played 20 times each day in front of a local market for an entire year.
There are practically limitless options for local marketing for your small business. Local newspapers, radio stations, and phone books are all examples of local media. Also, take a look at some more out-of-the-ordinary locations. What about a banner on your local minor league team’s left field wall, or a news release in a regional journal?
When deciding how to brand your company, try looking through the customer’s eyes first. When customers need your product, where do they look? Do you sell any consumables? When will they need to make another purchase, and what is the best approach to keep your company’s name in front of them? Be inventive. More information on small business requirements can be found at http://emazin.com/small-business/.