Do you recall your very first day as a business owner? You were probably like the rest of us: pretty dang happy and a little proud. Yes, we thought we could conquer the world back then. Now, we’re too busy conquering our own tiny part of the earth to pay much attention to the rest of the world… unless it’s to pick up a few pointers from successful marketers like us who have made it big. Tips like these, which are applicable to any market, regardless of the product or service, are excellent motivators to try something new. You never know when your next brilliant invention will be worth a million dollars!
1. Make a Limited-Time Offer
A special offer is simply that: a special deal. Customers would normally be unable to acquire this product or combination of products, and after the products have sold out, sorry!
You don’t have to go out and buy a bunch of new things to create a distinctive deal. It doesn’t take much… simply use what you have. Take a few related things, group them together, and decrease the price, and your consumers will be ecstatic about obtaining a fantastic bargain. Consider that from your perspective: you’ve sold three or four goods rather than one. Yes, combo deals are a win-win situation for everyone!
2. Concentrate on Small Customer Groups
Niche markets are all around you, right under your nose! There are groups of people who share common characteristics within the client population that you now serve. Perhaps you have a group that speaks Spanish, a group of teenagers, and a group of middle-class families comprised of both men and women.
Examine this group of people to uncover the specific wants and desires they share. This will allow you to tailor your advertising strategy just for them. It’s simple to take your current adverts and make a few tweaks to fit the niches. They’ll be impressed that you understand THEM, and the rise in your revenues will be the best gift you can give them.
3. Create a Successful Referral Program
Successful marketers learn how to convert their clients into advocates. They don’t always have to beg customers to suggest them to others. Their willingness to go above and beyond earns them customer loyalty and support. Naturally, happy clients would suggest their friends and family to the establishment that will take good care of them.
Quality service is the first step toward referrals, but it is simple to take it a step further. According to studies, every satisfied consumer recommends you to three others. What would happen if a little incentive was thrown into the mix? Yes, there is a lot more. Give customers who recommend friends a thank you present, whether it’s a discount, a special gift item, or a simple thank you card, and watch the referrals multiply!
Implementing client surveys allows you to kill two birds with one stone. A few simple questions about what the client likes and dislikes about your product, followed by a request for the names and addresses of friends and family who would benefit from the product, and you’re ready to go with a prospective customer’s contact information!