Let’s face it: advertising is prohibitively expensive. Fortunately, there are numerous easy and inexpensive ways to market your website without spending a fortune.
1. Participate In An Online Discussion Group
On the Internet, there are several discussion groups and bulletin boards. Find one that interests you and is likely to attract people in your target market, then join and engage. Be as helpful to the other members of the group as possible, and don’t forget to provide a link to your website in your signature line.
2. Put Your Website URL On All Of Your Existing Stationery And Advertising
Your current clientele may be unaware that you have a website and will not use it unless you remind them on a regular basis. Include your website address on all bills, receipts, envelopes, letterheads, and business cards. Similarly, if you are running an existing advertising campaign, ALWAYS include a link to your URL.
3. Talk about it!
Mention your website in all of your conversations. Mention it over the phone, at social gatherings, and to the clerk at the grocery store. The more you talk about it, the more people will come.