If you want to boost your social media marketing, you should apply all or some of the greatest strategies used by successful businesses.
1. Incorporate Related Hashtags
Use a hashtag related to your product or business to make your posts readily recognized to your followers and admirers. Use the same hashtag on a regular basis. For example, when Samsung publishes product knowledge, the hashtag # Samsungtips is used. You can come up with a dozen or so hashtags to use. Each should be assigned to a specific type of post.
2. Create Branded Communities
According to a recent Facebook announcement, consumers will see fewer commercial posts in their newsfeeds in 2015. Instead, they urge that marketers take the effort to establish communities on their websites where they can offer followers exclusive perks that aren’t available anywhere else. In this way, you can efficiently control the material your followers see while also rewarding them.
3. Create a consistent YouTube publishing schedule
Every social media plan should include video, and you should upload fresh videos to your YouTube channel on a regular basis. Every 14 days, top companies will upload eight new videos that are on average slightly over 3 minutes long. So, you see, they don’t have to be long and time-consuming, but they must be given consistently.
4. For Special Occasions Create a Facebook Cover
Did you know you have valuable Facebook real estate? If you said “no,” you’re not alone. Many people do not recognize the significance of their cover photo. You can keep your cover photo the same all the time to maintain consistency and brand identification, or you can alter it on a regular basis to promote events, sales, season changes, and so on. Consider your cover photo to be a billboard that reaches your target audience.
5. Fulfill Your Fans’ Requests
Customers nowadays rely on social media for product support. It’s critical that you check your Twitter notifications and Facebook pages frequently so that you can respond to any inquiries or comments as soon as possible. Responding quickly will have a significant impact on your business.
6. Review Your Social Media Strategy on a Regular Basis
What works for one company may not work for another. What is effective for one product may not be effective for another. That is why you should examine your social media strategy on a frequent basis. You will be able to tell whether your strategy is effective or not.