Owning your own business is a dream come true for the majority of people. For a small business owner, the independence of being your own boss and succeeding to the best of your ability are truths of life. Sure, there’s more tension than you probably anticipated when making your ambitious goals, but with a little strategy and planning, you can conquer any difficult situation. There are seven marketing methods devised by successful marketers that will ensure your business is as successful as theirs.
1. Create a unique selling point
Create a distinctive selling proposition that emphasizes the benefits your consumers will obtain from doing business with you if you want to stand out from the crowd. Will they be served more quickly? Go ahead and dramatize it, but keep the consumer in the spotlight… “Get free overnight shipping!” Hey, it informs the customer that they will receive prompt service and a shipping discount. Two distinct advantages in a single sentence.
Why should someone choose you over your competitor? I’m sorry to crush your ego, but it has nothing to do with you, your product, or your service. Yes, it’s a touch self-serving, but customers are drawn to offerings that highlight the things that benefit THEM.
Don’t go out on a limb to create new items and services in order to attract notice. Simply add a special benefit to the ones you currently enjoy… like faster service. The most successful benefits to stress are those that your competition cannot or will not provide.
2. Making Use of Testimonials
Hey, we all know that business owners believe their product or service is the best on the market, but what current consumers think about it is what counts most to your prospective customers. They are the ones who see things from their perspective, therefore what they have to say about the business matters.
Testimonials are essential in promotion, especially for small firms. Yes, large corporations with well-known names are exempt, but small firms can utilize testimonials as marketing tools to establish credibility.
Consider it… What better way to earn credibility than to form a group of satisfied customers and shout what they have to say? Let’s take a look at some strategies for incorporating testimonials into our marketing initiatives.
3. Offer an upsell
Upselling is currently one of the most successful marketing concepts. Someone is attempting to get you to buy more everywhere you go. Everyone is jumping on the bandwagon, from McDonald’s with its supersized selections to clothing retailers that try to sell you shoes to match your outfit. Why? It’s effective!
Your clients are already aware that you offer excellent products and give excellent service. They have faith in you to come through for them. Consider this: it is much easier to sell to someone with whom you already have a relationship.
Make the most of every chance to boost your sales volume among your current consumer base. Do you have a product that complements the one they’re buying? Make it available to them at the register. It’s a tried-and-true approach for generating sales. You may be surprised at how many additional sales you can generate from those who already buy from you.
4. Make it appear as if your price is lower
Divide and rule… The classic war strategy works in marketing as well! When the price appears to be too high, divide it into “buyable” bites. A $120 item is only $120 divided into 12 affordable monthly payments of $10. A 365-day purchase would cost only $1 per day. That sounds really reasonable!
5. Decoratively Paint the Benefits
Customers buy because they want to reap the advantages of their investment. A woman might buy a clothing because she wants to feel sexy, while a man would buy a book because he enjoys reading. Emotions are the primary motivator for purchasing.
Use words and images to elicit the emotions that will lead to the sale. Allow customers to “experience” the benefits, and they’ll be more likely to make a purchase. Place them wherever you desire.
6. Create Eye-Catching Headlines
Are you ready to pique your reader’s interest with compelling copy? The headline is the best place to begin. How often do you skim the headlines of the newspaper before deciding whether or not to read the article? Yeah, that’s when we either lose or attract the reader’s interest, so it’s a crucial aspect of the advertisement.
In twelve words or less, a good headline should convey its meaning. Check those headlines again. Do they offer a positive benefit guarantee or pose a provocative question? Don’t accept anything less than eye-catching remarks.
7. Make an irresistible offer
Is your offer too good to refuse? If not, you should work on it. I’m not suggesting you lower your rates much further… you still need to earn a profit. You can sweeten the deal simply by boosting the reader’s understanding of the product’s worth, or by including incentives that are seen as useful yet cost you less.
Expiration dates might be used to entice customers. Yes, an open-ended offer fosters procrastination, which leads to… well, you guessed it, nothing. When a consumer knows he has until Saturday to buy an item that will cost more on Sunday, he will make it a priority to visit your store.