As a small business owner, you may feel as if you are always spinning plates, from financial responsibilities to the physical day-to-day operations of your company. It’s no surprise that when you throw marketing into the equation, you’re at a loss for where to turn. Marketing is a term that most people don’t comprehend, let alone how to design an effective marketing strategy for their firm, unless they work in the industry.
Marketing is an ever-changing role that underpins every organization we know today. That is why it is critical for all business owners to stay on top of trends, grasp their significance, and properly spend their money in them. But, with so many social media platforms and abbreviated phrases, where do you even begin? So, here’s what I’m going to tell you.
In its most basic form, marketing’s function is to produce sales, but there are an unlimited number of ways to do this through marketing. As I have stated, marketing is an ever-changing minefield to navigate.
Here is a list of unassailable marketing functions for small businesses:
• Social media profiles (the ones that work for your business model)
• A website, or at the very least a landing page
• Contact information (e.g., email and telephone number)
• Customer feedback
Before creating a marketing plan or strategy, it’s critical to understand what your customers require. Once you’ve determined this, your marketing efforts should focus on how your company fits those demands and solves whatever difficulty your buyer is experiencing.
There’s a prevalent notion that you need to spend a lot of money to have your brand acknowledged and in front of your target audience, but because to technology and the abundance of free sites available to us all, it’s never been easier to market your business. So, how can you communicate your message to your customers without jeopardizing your profit margins?
Social Media Marketing
According to one survey, over 3 billion people globally use social media on a daily basis, with an average of 145 minutes! So it’s safe to say that your target audience is quite likely to be on one of these sites. “Organic posting” is a free and low-cost technique to market your business on social media. Begin by selecting the platform that best meets the needs of your customers. For example, if you’re looking to reach young adults aged 18 to 21, LinkedIn isn’t the place to be. Next, optimize your pages and start posting quality material on a regular basis.
You may believe that the increased use of SMS and social media communication means that people are tuning out what they receive in their inbox, but you’d be mistaken! With an estimated 319.6 emails written and received per day this year alone, it’s safe to conclude that emails aren’t going away – sorry, Mr. Zuckerberg. Make growing your email list and building an email marketing strategy a priority.
I’ve seen businesses with a terrific product or service but no digital documentation of it time and time again. Image and video material have emerged as clear favorites for consumer communication in recent years. This is not surprising given that studies has shown that when knowledge is linked with images, we are more likely to recall it.
If you’re stuck, here are some content examples:
• Posts on social media
• Electronic mail
• Live Webinars
• Product information spoken orally
• Tours with visuals
• Blog entries
• Video clips
• Charts and graphs
Marketing can be transformative for small businesses, and my best recommendation for getting started is to simply start. Keep things simple, don’t spend your hard-earned money right away, and don’t be hesitant to employ outsourcing companies to assist in areas that aren’t within your skill set.