Small Business Marketing 101

February 9, 2022

Marketing include branding, services, promotions, products, pricing, print, blogging, advertising, research, and social media. With so many marketing alternatives available, it can be tough for small businesses to know where to begin. Marketing is a concerted effort to push your brand across multiple media and hope that enough reaches your customer. Customers must hear your message numerous times before they would believe it, therefore brand, brand, brand! Here are a few easy measures to help you advertise your small business:

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1. Organize yourself

The first stage in every marketing endeavor is to create a well-organized plan. Create one. Begin by brainstorming, then develop themes and move action items to a calendar or to-do list. Begin small and strive for a solid ROI on whatever you do. Create an elevator pitch: In 30 seconds or less, what can you tell people about your company, products, and services to keep them intrigued and wanting more? Get customer feedback early on — if you’re launching a store or restaurant, try organizing a soft opening or invitation-only event to smooth out the kinks and get the accidents and blunders out of the way. Make an excellent first impression in whatever you do.

2. Establish a website

In today’s technologically advanced environment, the first thing a prospective consumer or employee does is Google your company. You need a website to demonstrate your legitimacy and to provide potential customers with information about your company. Ensure that your website is mobile-friendly and that you request search engine optimization. Use Google Analytics to track visits to your website, but be wary of anyone who promises you first-page rankings on search engines. While there are many things that can be done to improve your search engine position, unless the developer works for Google, I would be wary of a guarantee to get you to the top. Keep in mind that you get what you pay for. There are numerous do-it-yourself website services available, but depending on the features you require for your site, certain things are better left to the professionals.

3. Make use of social media

Let’s face it: everyone is on social media these days, and Facebook still receives the majority of traffic. Create a Facebook page for your business if you aren’t already. If you don’t, you’re passing up an opportunity. There has been a shift in recent years, with an increasing number of retirees joining the social media sphere. They must know that if they want to stay up with their children, grandchildren, friends, and neighbors, they must get with the program. In fact, retirees are frequently my best marketing representatives, promoting our events.

4. Register and claim your company online

Whether you join or not, information about your company is and will be available on the internet. Wouldn’t it be better to be able to control what people read or see about your company when they Google it? Perform a search in several browsers to discover what information you can find about your organization, and then claim or build a listing for it.

5. Make use of Google AdWords

Try using Google AdWords to specifically target the items or services you provide. Remember to concentrate on the quality of a few keywords rather than selecting too many. AdWords is ideal for targeting specific geographic areas and allows you to control your budget with flexible price options.

6. Raise local awareness and build a network

Join chambers of commerce, business associations, community groups, and so on. Find ways to participate. As long as you don’t come on too strong, networking is an excellent technique to get business leads. It enables you to meet new people, increase brand exposure, and generate new recommendations. Sponsor sporting activities, charitable events, or anything else for a good reason. Make a name for yourself while simultaneously being a good community steward. Distribute SWAG (promotional items with your business name, logo and contact info on them). T-shirts are an excellent example of free walking advertising for your company.

7. Provide coupons or free items or services

Create loyalty from the start. A satisfied consumer will return and tell their friends about you. Using brand ambassadors, you may create a buzz. These can be family and friends who assist you in promoting your products or services.

8. Promote yourself

Even if you create it, they may not come. You must get out there and tell people who you are, why your product or service is unique, and where they can find you. Advertising is not a one-size-fits-all approach. Find what works best for you, but you must market.

Above everything, prioritize consistent, repetitive branding. Many marketers believe in the “rule of seven,” which states that individuals must hear or see your message at least seven times before taking action. You must ensure that you are seen and heard in today’s age of continual connectedness. The most common reason consumers do not purchase your product is that they are unaware of it.

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